The worlds of sports and fashion have already collided at events including June’s Vogue World and LVMH’s Paris 2024 launch party, which brought together names like Anna Wintour, Pharrell Williams and Serena Williams.
Keep an eye out for celebrity court-side appearances, invite-only events and planned Paris paparazzi shots that spotlight French Savoir-faire. We also predict interactive experiences from luxury brands on the ground, especially in the Champs-Élysées shopping district.
This Olympics will pay testament to the increasing intersectionality between sports and entertainment, and the smartest brands will capitalize on it. — Rebecca Stewart