6 Things Brands Should Think About Before Taking a Political Stance

  Rassegna Stampa, Social
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I don’t think Tim Mapes, chief marketing officer at Delta Air Lines, woke up on Jan. 1 this year with the idea that the new personification of the Delta brand in 2018 would be an unabashedly left-wing progressive. I also don’t think he had a standing meeting each week in 2017 scrutinizing each of the… http://www.adweek.com/brand-marketing/6-things-brands-should-think-about-before-taking-a-political-stance/