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Diageo, for instance, is working with startup Vizit, which lets it rapidly test gen AI content.
“The AI engine creates different consumer segments and simulates their responses to our content, allowing us to ensure that the content that then goes live is as tailored and effective as possible,” the company told ADWEEK.
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https://www.adweek.com/media/8-hot-gen-ai-startups-helping-brands-finesse-their-creative/