Between the on-field drama at California’s SoFi Stadium, ads from PepsiCo and its subsidiary Frito-Lay will dominate the screen for much of Super Bowl 2022.
https://www.adweek.com/brand-marketing/pepsico-frito-lay-road-to-super-bowl-campaign/
PepsiCo and Frito-Lay Team Up for Road to the Super Bowl Campaign