
How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell’s, Uncommon James and more. Book now.
Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the “before times,” self-checkout and mobile apps were pretty much as innovative as things got. Hard as it may be to remember, back then, Walmart had two different websites, one for groceries and one for everything else. Instacart was just getting rolling. And you needed to show a tiny card on a keychain at checkout as proof you were a loyal customer.
https://www.adweek.com/performance-marketing/the-top-5-innovations-in-retail-media-here-today-and-coming-tomorrow/