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State and local governments have offered tax rebates on electric vehicles as a way to incentivize purchases that help the environment. Greenfield Natural Meat Co., a subsidiary of the carbon neutral food company Maple Leaf Foods, is playing on those programs by offering a bacon rebate as part of a “Have Your Meat and Eat it Too” 360 campaign from No Fixed Address.
https://www.adweek.com/creativity/greenfield-natural-meat-co-wants-to-pay-you-for-being-a-responsible-bacon-eater/