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Arielle Chambers knows the WNBA—and women’s sports—is so important, and she’s making sure everyone else knows it too.
On this episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane is joined by Arielle Chambers, founder of media platform HighlightHER.
Chambers founded media platform HighlightHER in 2019 with an all-female team of Black content creators. They tell the stories of women at all levels of sport. She took the platform to market in 2021 under Bleacher Report, and its growth only continues to accelerate.
In this episode of Champions of Change, hear how the storyteller and host somehow gets it all done, from hosting (M)NBA red carpets, partnering with Twitter around the WNBA, debuting a custom basketball with Wilson, and why everyone should be talking about and watching women’s sports.
Stream the new episode below, listen and subscribe on Apple podcasts or find it on Spotify.
https://www.adweek.com/brand-marketing/champions-of-change-storytelling-and-building-a-brand-with-arielle-chambers/