Google: Video must be main content to appear as thumbnail

  Marketing, Rassegna Stampa, SEO
image_pdfimage_print

Video thumbnails will only be shown in Google’s search results when a video is the main content of a page, Google announced today.

The announcement. “Today, we’re making a change so that video thumbnails only appear next to Google search results when the video is the main content of a page. This will make it easier for users to understand what to expect when they visit a page.”

What’s changing. Google has been showing a video to the right of the search listing when a video was present on a page, but not the main element.

This video thumbnail format will go away because removing it had a “minimal impact” on the overall engagement for publishers, Google said based on tests it conducted.

Google Removes Video Thumbnail

Google Search Console impact. You may see an impact to your search appearance reported metrics for videos in the performance report. Annotations will appear in the video indexing report and video enhancement report, Google said.

What’s not changing. Google will still show a video thumbnail to the left of a search listing when Google determines a video is the main content of a page.

Google Video Thumbnail

Why we care. If your pages have been ranking with video thumbnails, you’ll watch to watch the performance of those pages heading forward. This change also has implications for the video metrics you see reported in GSC.

Read Google’s announcement. Simplifying video presentation on Google Search Results.


Related stories

New on Search Engine Land

About the author

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

https://searchengineland.com/google-video-must-be-main-content-to-appear-as-thumbnail-395597