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Last November, visitors to New York’s Times Square might have encountered something odd, given the neighborhood’s emphasis on shopping and spectacle.
Amid giant billboards promoting Samsung, Coca-Cola and The Book of Mormon, some of the estimated 275,000 people who passed through the area each day that month may have seen multiple screens showcasing a new marketing campaign from commercial real estate firm Jones Lang LaSalle.
JLL, as it’s called, is not a small organization. The Fortune 500 company operates in more than 80 countries.
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https://www.adweek.com/brand-marketing/why-b-to-b-companies-are-investing-more-in-brand-marketing/