Paint and coating company Rust-Oleum is celebrating the release of its Custom Spray 5-in-1 nozzle with a campaign called “The Dawn of a New Spray.”

Created by agency Young & Laramore, the campaign includes content running across broadcast, social media and digital platforms, as well as an augmented reality experience allowing people to try the new spray paint nozzle with their phones.

Shoppers will be encouraged to try the AR experience by scanning in-store QR codes with their iOS or Android device. The experience can also be accessed by scanning the QR code on the campaign’s microsite.

“The Dawn of a New Spray” will let visitors place virtual objects, like a skateboard and outdoor chair, into their environment and paint them red using the five different nozzles on Rust-Oleum’s new paint cans.

Once the experience introduces people to the five nozzles, they can try Free Spray Mode to give a new coat of paint to the virtual objects using a variety of colors.

“As the biggest innovation Rust-Oleum has unveiled in over a decade, Custom Spray 5-in-1 incorporates deep product expertise with real user experience,” said Mark Wilgen, senior director of product management for small project paints at Rust-Oleum. “This new tool puts the power back into the hands of the DIYers to choose how they want to complete a project, with just one dial.”

“It’s been fantastic working with an iconic global brand like Rust-Oleum, and having such a collaborative creative process with them from start to finish,” said Bryan Judkins, executive creative director at Young & Laramore. “Custom Spray 5-in-1 is a game-changer for spray painters. Our campaign shows off the power DIYers now have to choose their own spray paint experience using just one can, and the multitude of projects they can tackle with that newfound flexibility.”