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The digital media company Condé Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product.
Speaking to a room of marketing executives, global chief revenue officer and president Pamela Drucker Mann laid out her vision for the digital-first future of the company.
“Our cultural calendar allows marketers to activate across every cornerstone of culture,” Mann said, “and today we are announcing over 300 new pilots across 55 brand channels in 11 countries.”
Among a litany of announcements, several key products stand out, including new original video series, a continued expansion into the world of sports, a growing portfolio of international events, key video partnerships and two new ad products.
Expanded digital video slate
Condé Nast has leaned heavily into digital video in recent years, and its new slate of original series served as the cornerstone of its NewFronts presentation.
The company announced the return of over 230 original series, including Wired’s Autocomplete Interview, Vogue’s Beauty Secrets, GQ’s 10 Essentials and AD’s Open Door, which collectively drove over 700 million views last year, according to Agnes Chu, the president of Condé Nast Entertainment.
The company also teased the debut of a variety of new series, which are rooted in the distinctive brands that make up its portfolio.
From Vanity Fair, A List with Franklin Leonard will feature a rotating cast of celebrity interviews, while Final Fitting from Vogue will accompany brides as they find their perfect wedding dress.
Home At Last, from Architectural Digest, will follow Queer Eye’s Tan France as he builds his dream home, and Street Eats will join chef Lucas Sin as he explores the food of Hong Kong for Bon Appétit.
Finally, The Mort Report will enlist street stylist Mordechai Rubinstein to chronicle the biggest looks in fashion.
Continued expansion into sports
Building off of its inaugural foray into the world of sports, Condé Nast will lean further into the space through a variety of new franchises.
GQ Sports, in particular, will bring back its Men of the Year activation, which took place at The Super Bowl and crowned its first honorees: Deion Sanders, Derek Jeter and Allen Iverson.