A new feature on carbon accounting app Commons steers people toward more sustainable brands, encouraging swaps to lower their overall climate impact.

Commons, which connects to peoples’ financial institutions to track the carbon emissions related to each purchase, highlights brands that maintain a Climate Neutral certification—demonstrating that they’ve measured and reduced their carbon emissions and offset the remainder.

With the new feature, people will receive a suggested swap from the app after making certain purchases. When they buy from one of over 300 Climate Neutral Certified brands, rather than an uncertified brand, the purchase will have no effect on their overall carbon footprint because the company behind that product has already offset their impact. Certified brands include clothing company Reformation, camera gear brand Peak Design, clean beauty company Saie and bamboo bedding company Ettitude.

“The goal is to reward brands that are doing the work to actually, measurably, reduce emissions and use our shared resources more responsibly and to help consumers feel really good about the places that they do choose to spend their money,” Sanchali Pal, CEO and founder of Commons, told Adweek. “But also, ultimately, to save money and to save carbon.”

Tapping into an eco-conscious consumer base

For Climate Neutral Certified brands, the new Commons app feature puts them in front of a uniquely climate-conscious audience.

“Commons is a really smart way of … creating the link between customers and the brands that are actually doing right [by the environment],” Peter Dering, CEO and founder of Peak Design, told Adweek. “Having a way to quantify how well brands are doing is totally useful.”

People can browse companies by category, including shoes, beauty, home goods, accessories, pets, secondhand, energy and travel.

Pagine: 1 2