Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register.
When NBA superstar Carmelo Anthony announced his retirement in May after 19 seasons in the league, he closed the chapter on a storied career. “Melo” amassed a trophy room full of honors: He’s a 10-time NBA All-Star, one of the league’s top 10 all-time scorers, the player with the most Olympic medals (three gold, one bronze) and the NBA’s first Social Justice Champion.
But the 6’7” power forward—who, as a college freshman, gave the Syracuse Orange men’s team its first NCAA championship before becoming the No.

WORK SMARTER – LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in
https://www.adweek.com/brand-marketing/for-carmelo-anthony-community-makes-the-businessman/