The accessibility of generative artificial intelligence tools like Midjourney has introduced a new challenge: figuring out the creative that will most likely capture peoples’ attention from the masses of AI-produced content.

Dragonfly AI, with its eye-tracking technology, helps brands like PepsiCo, Coca-Cola, Reckitt and Brown-Forman sift through thousands of AI-generated images to identify those that best resonate with their audience.

In its series-A funding, Dragonfly secured $6 million led by Guinness Ventures, Kirkham Capital and Queen Mary University of London in May, according to a pitch deck obtained by ADWEEK. This funding will support Dragonfly’s U.S. growth.

Founded in 2019, the startup’s AI predicts where the human eye will focus on an ad, giving brands insights into optimal placements for image copy, logos and product displays.

Only 5% of creative content is tested by consumer packaged goods brands due to resource and budget limitations, per the pitch deck. Dragonfly’s technology lets brands upload and test up to 26 design variations simultaneously, providing instant feedback on elements like logo placement and ad copy on both ads and products.

A telecommunications brand that used Dragonfly’s recommendations for logo placements saw a 200% increase in click-through rates on its emails compared to a control group, resulting in $95,000 more in sales, according to Dragonfly CEO Steve King.

In another example from the deck, a CPG brand saw a 13% increase in CTR on its social ads.

Check out the pitch deck below.