ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis.
Apple’s Underdogs, the scrappy but lovable team of coworkers turned entrepreneurs, are back in the fifth installment of a journey that now finds them on their first overseas business trip.
In “The Underdogs: OOO (Out of Office),” created in-house, the crew is in Thailand, racing against the clock to launch a new product by the deadline.
If you’ve been following this series, you can predict what happens next: Comedy and mishaps ensue. “He wants half a million boxes in 10 days!” one character cries, capturing the chaotic vibe of the trip.
The film depicts challenges of the modern workplace, as the Underdogs attempt to source a new packaging factory, make last-minute design changes and bridge language gaps, both on the ground and via screen. Apple’s apps and devices come to their aid, because this is ultimately a clever product demonstration, after all.
“The Underdogs: OOO” will run across social, paid digital and on Apple.com.
Previous chapters have followed the team as they designed and pitched a new product to a top exec, survived remote working during the pandemic, quit their jobs and even embarked on a rescue mission across New York.
The series has been widely celebrated, and 2022’s “Escape From the Office” won the Cannes Lions Film Grand Prix.
https://www.adweek.com/creativity/apples-underdogs-return-for-overseas-business-trip/