Welcome to this special episode of the Marketing Vanguard podcast, recorded at Cannes Lions. It’s a pleasure to welcome Gabrielle Wesley, CMO and svp of marketing at Mars Wrigley North America. 

Join us as we discuss marketing, innovation and creativity in the CPG industry, exploring the balance between performance marketing and building brand equity, leveraging creative content from creators, and amplifying ideas with technology. 

Wesley also touches on the importance of consumer obsession and creators’ influence on marketing. “We’ve really focused on leveraging the creative content that the creators are putting out there,” she said. “We’ve had some great examples of creators who have made these fruity candy salads with our gummies and Starburst. And that has really influenced the content that we put out there and the campaigns that we execute.”

Wesley is an experienced brand and general management professional with 20 years of experience in consumer and private label CPG. Her career at Mars began in the petcare division, leading the billion-dollar-plus Wet Portfolio. She has accelerated brands such as Pedigree, Cesar, Nutro, Sheba and Iams, and champions identifying and validating new ways to reach consumers in an ever-changing marketplace.

Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify.