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Wondering if women’s sports in the United States are actually winning? Just check the scoreboard.
In November 2023, Deloitte predicted that revenue generated by U.S. women’s sports in 2024 would exceed $1 billion for the first time. The $1.28 billion estimate was 300% larger than the last time the company made such a prediction in 2021.
The same month Deloitte made its forecast, the U.S. women’s sports media landscape shifted dramatically. The National Women’s Soccer League (NWSL) signed a $240 million, four-year media rights deal with Paramount’s CBS Sports, Amazon Prime Video, Disney’s ESPN and Scripps’ ION.
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https://www.adweek.com/brand-marketing/brands-and-broadcasters-are-committing-to-womens-sports/