Global professional services company Accenture reported $64.9 billion in revenue for its fiscal year, ending Aug. 31, up 1% year-over-year, and its tech-powered creative group, Accenture Song, chipped in $19 billion of that total (up 7%), largely driven by its push into generative artificial intelligence.

Gen AI accounted for $3 billion of the parent company’s $81.2 billion in new bookings for its fiscal year. That figure relates to generative AI bookings for Accenture overall, to which Song contributes.

Last year, Song’s revenues were $18 billion for the full year, up 18%, of total Accenture revenues of $64.1 billion.

Accenture breaks out revenue in several ways, including by strategic priorities, which include Song, as well as revenues from its cloud services ($32 billion). Separately, it breaks out revenues by consulting revenues and managed services revenues, ($33.20 billion and $31.70 billion, respectively).

Accenture revealed last June that it was investing $3 billion into AI so that its clients could better leverage the technology, with the funds going to acquisitions, assets, research, talent, and tools, over three years.

The company also said at the time that it would double its AI staff to 80,000 through a mixture of acquisitions, new hires, and training current staffers.

Earlier this month, Arun Kumar joined Accenture Song as global head of data and AI, tasked with devising solutions in those areas and reporting to global chief strategy officer Baiju Shah.

Kumar had been working as an independent consultant following six-plus years as IPG’s chief data and marketing technology officer.

Accenture chair and CEO Julie Sweet said in a statement, “We continue to accelerate our leadership in gen AI, which we believe is the most transformative technology of the next decade, delivering $3 billion in new bookings for the year.”

Accenture Song counts Adobe, Bath & Body Works, Diageo, Edward Jones, Honda, NRMA Insurance, Peugeot, and Tourism Australia among its clients.