The fall frenzy is upon us and agencies everywhere are landing new clients, launching new products, and making key partnerships. Check out this week’s new moves.
BarkleyOKRP
The National Pork Board has named BarkleyOKRP as its new agency of record following a formal review. The assignment includes a fully integrated marketing approach for pork, tapping into a wide range of brand and marketing strategies. As the National Pork Board’s general consumer marketing agency, BarkleyOKRP will strategize and develop branding and marketing solutions to increase the everyday consumption of pork products among younger Americans.
Barrett Hofherr
Barrett Hofherr just got a bit bigger by acquiring Oakland-based Funworks. This move marks a significant step in Barrett Hofherr’s continued growth and reinforces its vision of advertising as a potent blend of optimism and innovation. Funworks, known for its unique approach combining sketch comedy, improv, and design thinking has been around for eight years. As part of the acquisition, Funworks co-founder and CCO Craig Mangan will join Barrett Hofherr working alongside founder and CCO Jamie Barrett and executive creative director Todd Eisner.
Coegi
Coegi, a digital media agency owned by True Independent Holdings, has launched Coegi Canada, marking an expansion of its North American operations. The company has appointed industry veteran Rodney Perry as president of Coegi Canada.
Creatures United
SailGP, a sailing race, has announced a partnership with Creatures United, a creative platform to raise awareness around biodiversity, kick-starting at New York Climate Week 2024. Throughout the upcoming 2024-2025 season, Creatures United will be embedded in Impact League milestones, with the Creatures helping tell stories about the positive environmental impacts generated by SailGP athletes and the league.
Curious Jane
Curious Jane has been ranked as one of the nation’s top franchise marketing agencies for the sixth consecutive year by Entrepreneur magazine. Based in Lakeland, Florida, Curious Jane works with national franchise clients including Kumon North America, WellBiz Brands, and Subway.
Deutsch
Deutsch LA has officially rebranded to Deutsch, marking a new era for the agency. Deutsch’s longtime Los Angeles leaders now become the sole name bearers and stewards for the brand. Four years ago, Deutsch LA officially split from Deutsch NY to pursue its own path. The split affirmed the individuality of Deutsch LA and eventually led to Interpublic’s sale of Deutsch NY.
Five by Five
Independent creative agency Five by Five has acquired TSA, a fast-growing, London-based influencer, social media, and content creation agency. The acquisition sees Five by Five further bolster its offering, which is seeing strong growth and momentum in the U.K.