The marketing landscape got a serious shake-up in 2024. Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping an eye on the future. 

Each year, the ADWEEK 50 honors changemakers in advertising, marketing, technology, and media who were essential growth drivers for their companies. From frontline CEOs and founders to those working behind the scenes to keep customers engaged, grow revenue, and raise the bar for innovation, the ADWEEK 50 recognizes executives making a positive impact on their companies while improving the broader industry. 

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