Agencies have their own unique ways of celebrating the holidays. Some show off their creative flair with quirky cards and gifts, while others give back to their communities and causes they care about.

Below, ADWEEK picks a few of our favorite festive give back initiatives among agencies that are celebrating the holidays this year by making donations and raising awareness for causes close to their hearts.

Klick Health, “Holiday Hugs”

When dozens of Klick Health team members said they wouldn’t be able to hug loved ones this festive season, the company turned to AI and other magic to orchestrate a series of sentimental, surprise reunions, captured in its “Holiday Hugs” video. The effort, benefitting the D.C.-based Foundation for Social Connection, parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick that found 74% of North Americans won’t be able to hug at least one person they wish they could over the holidays.

Marcus Thomas, “The Carry On Menu“

Hurricane Helene devastated western North Carolina, putting many restaurant staff out of work. In an effort to help, independent agency Marcus Thomas has teamed up with chef Rocco Whalen to help patrons of his Fahrenheit restaurants give back. Diners will be presented with a special Carry On menu filled with signature dishes from western North Carolina eateries that were destroyed by Hurricane Helene. While they can’t buy the food, they can scan a QR code to purchase a symbolic carryout order that donates directly to the North Carolina Hospitality Workers Relief Fund.

Real Chemistry, “What’s Your Type”

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