For much of the past decade, the NFL TV ad market was a bit like the housing bubble of the aughts. Each year, those companies with football rights could count on hefty double-digit increases in returns each year, while using the NFL’s robust ratings increases each year to leverage their network’s weaker-performing sports at the… https://www.adweek.com/tv-video/advertisers-are-still-ready-for-some-football/