It’s not obvious why full-service influencer agency Obviously got its name–unless you know a certain inside joke. The shop’s founder and CEO, Mae Karwowski, said that when she was working at lifestyle site Gilt City, co-workers finished off their summary of what other team members were doing with: “And with social, obviously, Mae is doing… https://www.adweek.com/agencies/obviously-caters-to-brands-with-an-army-of-influencers/