Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Long live email: Why email’s future remains bright
  Feb 1, 2019 by Len Shneyder

  Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured.

• Why clients in-house and what agencies can (and can’t) do about it
  Feb 1, 2019 by Amy Gesenhues

  Clients moving services in-house isn’t a new challenge, but our survey found it tops the list of digital agency concerns.

• In a world of facts, ideas are king
  Feb 1, 2019 by Peter Minnium

  Compelling ads are more than a checklist of behavioral triggers. They must engage the audience’s imagination.

• How does an omnichannel vision increase sales?
  Feb 1, 2019 by David Le Douarin

  An omnichannel strategy creates a comprehensive view of the customer’s journey to deliver the right message, at the right time, without pressure or over-solicitation.

• Amazon’s ad business continues to soar, topped $3 billion for first time in Q4
  Feb 1, 2019 by Ginny Marvin

  The e-commerce giant raked in $10 billion in advertising revenue in 2018.

Search News From Around The Web:

• Creating Smart Shopping campaigns with the local inventory ads setting enabled will be rejected, Google Ads Developer Blog
• French regulator orders Google to take measures on advertising, Reuters
• Google Search has a ‘Superb Owl’ Easter Egg for the Big Game, 9to5Google
• Internal Links for SEO: An Actionable Guide, ahrefs.com
• Microsoft Sees Bing Ad Revenue Inch Upward, MediaPost
• Webinar: Mobile-First Indexing: What Got You There, Won’t Get You Here, MobileMoxie Blog
• 3 Search Marketing Takeaways from SMX West 2019, CMS Wire
• Alexa skills top 80,000 after a big Alexa-powered holiday season, TechCrunch
• Daniel Waisberg Joins Google Webmaster Team As Search Advocate, Search Engine Roundtable
• Google’s John Mueller Can Send Personal Messages Via Google Search Console, Search Engine Roundtable
• Reach your full account potential with optimization score – Google Ads Help, Google

About The Author

Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

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