Over 850,000 people passed through U.S. airport security checkpoints Aug. 16, nearly 10 times the numbers being seen in early April, when Covid-19-related lockdown orders began to take effect, Pinterest said in a blog post, citing data from the Transportation Security Administration.

However, with the pandemic still top-of-mind, Pinterest saw an uptick in searches for car-centered vacations in June compared with the same month last year, including cross-country road trip (89%) and road trips routes (248%).

The great outdoors is also trending on the platform, with searches for lake weekend up 41% year-over-year in June, while national parks were up 60% and RV camping trips skyrocketed by 1,257%.

Some Pinners are still taking to the skies, with searches for airplane essentials up 173%, while vacation spots saw a 260% jump.

Pinterest shared five tips for marketers in the sector, with examples of how some brands are already taking action:

• Help travelers imagine the future: With its parks and retail stores closed, Disney Parks used Pinterest to share recipes for some of its park treats, as well as virtual rides.
• Reassure travelers by sharing your plans for safety and trust: French hospitality brand Accor’s Ibis Hotels offered increased flexibility with bookings to give travelers peace of mind.
• Keep travel within reach: Hilton is featuring inspirational travel ideas closer to home, including staycations, getaways and day trips.

• Stay on top of the trends: When Southwest Airlines saw the bump-up in Pinterest searches for national parks, it crafted customized creative to help travelers visualize trips to those sites, including Pinterest trend badges on its series of Pins.
• Personalize your message based on people’s passions: Visit California studied Pinterest travel personas in order to ensure that its campaigns were appealing to people’s passions for travel, including wellness, spa, family, adventure and foodie experiences.