Popular advice says to try and drink about half a gallon of water each day, which is no easy feat for many people. As a result, Britvic-owned fruit drink brand Robinsons aims to help “flavor a billion water moments” with the release of a campaign to keep consumers better hydrated.
https://www.adweek.com/creativity/let-there-be-fruit-robinsons-aims-to-flavor-a-billion-glasses-of-water/