IAS: 59% of Twitter Users Remember In-Feed Ads Relevant to Content Around Them

  Rassegna Stampa, Social
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Digital ad verification provider Integral Ad Science shared the results of a study it conducted last month on more than 1,000 respondents’ social media usage and behaviors and, specifically, Twitter users’ content preferences and likelihood to engage with in-feed ads.

https://www.adweek.com/programmatic/ias-59-of-twitter-users-remember-in-feed-ads-relevant-to-content-around-them/