Miller High Life, a legacy brand that leans proudly into the seedy side of cocktail culture, has created a dive bar you can eat with a savory, sweet and smoky beer-infused ice cream on a stick.
https://www.adweek.com/brand-marketing/a-dive-bar-you-can-eat-miller-high-life-creates-a-beer-infused-ice-cream-on-a-stick/