Even OpenAI’s highly anticipated Super Bowl debut faced mixed reactions. The ad, a minimalist and stylized piece on the evolution of AI, resonated with some viewers. Others felt it was too esoteric, while some suggested the brand should have pushed the boundaries further to show the platform’s vast capabilities. 

“Impossible to tell what it was the first half until it started saying random prompts like ‘write me a business plan.’ Two years in and they don’t have a better sales pitch than ‘summarise this article for me.’ Washed!,” wrote Ed Zitron, a tech PR leader, on X.