For the first time in months, it feels as though Twitter (or X) is truly no longer going to be the platform that it was even two years ago: a place where you can find reputable news updates, get information on a product or service, build a community of like-minded individuals via Twitter chats or engage in a fun way with a brand (as I loved to do during the Super Bowl every year).

While I may still lurk on the platform (I am in marketing and advertising after all), I have to say goodbye to the eX at this point. See you soon, Threads.