Lottery players dream of all the things they could do if they win big. The Ontario Lottery and Gaming Corporation’s ongoing campaign is letting them do more than just imagine being millionaires, providing a taste of wealth by teaming up with Toronto-based ice cream shop Creamery X to release a line of Lotto Max Dream Bars.
https://www.adweek.com/agencies/a-taste-of-the-good-life-canadian-lottery-creates-ice-cream-bars-inspired-by-luxury-products/