For creatives around the world, the idea of the multiverse truly is the gift that keeps on giving. Everything from b-to-b brands to the MCU has been tapping into the excitement and wonder that imagining the world through the shifting genres and scenarios of alternate realities can provide. Today, Acura is getting in on the fun with its own jaunt through the multiverse.

Taking the futurism inherent to the concept of reality-hopping to heart, Acura’s newest brand campaign, “New World.