Producers of the new Adam Sandler film Uncut Gems opened an experiential marketing exhibit at a New York jewelry store in advance of the movie’s nationwide release on Christmas Day. A replica of the KMH Gems & Jewelry shop included a temporary tattoo station, a wig worn by The Weeknd and jewel-encrusted Furbies (based on a plotline in the movie). Watch this video to see what else is shimmering in New York’s Diamond District.