When you’re facing off against seemingly insurmountable odds, finding the inspiration to keep going can be one of the biggest challenges. When a star NBA player gives a nod to the next generation, that can mean a lot to up-and-coming hoopers all over the world.
https://www.adweek.com/brand-marketing/adidas-teams-up-with-nba-star-trae-young-to-show-kids-that-impossible-is-nothing/