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As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the planet.
A report from attention-based ad-tech platform Playground xyz used emissions data from Scope3 to show that serving ads that drive higher attention metrics cuts carbon emissions.
“We wanted to merge these two worlds: One track is advertisers going after ad effectiveness by attention, and another is trying to curb or remove carbon emissions,” Rob Hall, CEO of Playground xyz, explained to Adweek.
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https://www.adweek.com/programmatic/ads-driving-higher-attention-cut-carbon-emissions/