In this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and director of audience engagement Jess Zafarris are joined by Katie Donnel, senior marketer at Uber Eats, and Simon Armour, creative director at Kamp Grizzly to discuss Uber Eats’ Halloween horror film starring Keke Palmer, how the film came together and the next frontier for shoppable creativity.