Gut
Gut, the network founded by former David execs Anselmo Ramos and Gaston Bigio, has been building momentum for several years. Now with seven offices across three continents, 2023 is the year it all came together for the shop to get noticed on the global stage at Cannes. The shop won Independent Network of the Year and Indie Agency of the Year for Gut Buenos Aires at the festival.
Gut leans into bravery as its core principal, asking its clients to take a leap and become braver over time. It scores its clients on a bravery scale to measure their progress. The result has been spectacular work across the region from a DoorDash Valentine’s Day bouquet featuring a vibrator to a movement that removes the “yellow filter” from Mexico for Corona to a bevy of culture-tapping campaigns in Argentina.
How it’s building a better agency: “In a world surrounded by data coming from every brand touch point, being intuitive has become a competitive advantage,” said Anselmo Ramos, co-founder and creative chairman, Gut. “At Gut, our mission is to inspire the world to trust their guts.”
Party Land
In an era where agencies are working overtime to try to brand their themselves to stand out in a sea of sameness, Party Land is embracing comedy and making laughter its identity. Nowhere is that clearer than its work for Liquid Death, which often pushes the envelop with its marketing. The agency helped create the brand’s Greatest Hates Volume 3 pop album, which featured an absolute banger of a music video.
The shop, which was an early signer of the Clean Creatives Pledge to not work with fossil fuel clients, landed work with new clients L’Oreal’s Urban Decay, Jansport, Every Man Jack and Impossible Foods over the past year. When beginning a relationship, the agency asks its clients, “How Party Land do you want to go?”
How it’s building a better agency: “Party Land is an experiment that seems to be working. We identified our passions and created a business around them,” said Andy Silva, managing partner, Party Land. “Our brand is the best filter for finding talent that wants to elevate our unique comedy offering and for attracting the best client matches for this agency.”
Quality Meats Creative
Brutal honesty powers Quality Meats’ (electric—it also signed the Clean Creatives pledge) engine. Or as co-founder and co-CCO Gordy Sang puts it, “We can’t really help it, it’s just who we are as human people. But it always leads to better relationships, better work and a more efficient way of doing business.” In a few short years of operation, Quality Meats has landed work with Kimberly Clark, Regal Cinemas, DoorDash, Buffalo Wild Wings and Saxx.