In keeping with its sustainable roots, the company donated the plants, trees and greenery from every activation to the New York City Department of Parks and Recreation following the events. 

“This initiative reflects our unwavering dedication to foot health and our brand’s enduring commitment to walking the way nature intended,” Jochen Gutzy, chief communications officer at Birkenstock, told Adweek. “Birkenfields offers a unique sensory experience, allowing everyone to explore our heritage, values and materials.”