Consumer engagement has entered a new era where inspiration meets action, and platforms like Pinterest are leading the charge. As a leading visual discovery tool, Pinterest combines creativity, personalization, and commerce to redefine how brands connect with users.
In this episode of The Speed of Culture podcast, host Matt Britton is joined by Martha Welsh, Pinterest’s chief strategy officer, to explore how the company uses AI, trend prediction, and strategic partnerships to build an authentic, shoppable experience for users while delivering value to advertisers.
With Gen Z shaping the platform’s largest growth segment, brands have unprecedented opportunities to tap into emerging trends and insights.
“Pinterest is a place where you get to be authentic,” she says on the podcast. “You’re not trying to be on display for others. It’s really a platform for you, and I think that’s resonating with users now more than ever.”
With over 15 years of experience in finance, tech, and strategy roles, Martha has been instrumental in evolving Pinterest into a full-funnel platform for brands and consumers alike. Previously, Martha held strategic roles at Goldman Sachs and Google, where she honed her expertise in innovation, partnerships, and transformational change.
Her ability to navigate ambiguity and drive impactful outcomes positions her as a leading voice in consumer engagement and digital transformation.
Tune in to The Speed of Culture Podcast to hear how Pinterest is redefining inspiration, creativity, and commerce through innovation, AI, and authentic user experiences.
Key takeaways:
[00:01:24] From Window Shopping to Actionable Inspiration — Pinterest has redefined the digital shopping experience by evolving from a passive “window shopping” platform into an actionable marketplace. Martha explains how Pinterest bridges the gap between inspiration and purchase, turning the joy of discovery into seamless action. For brands, this means unparalleled opportunities to connect with consumers when inspiration strikes.
[00:02:39] Gen Z’s Positive Playground — Pinterest’s focus on positivity, authenticity, and self-expression has struck a chord with Gen Z, who make up over 40% of Pinterest’s user base. Unlike some other social platforms, Pinterest provides a judgment-free zone where users can explore their creativity and curate ideas for themselves. This shift highlights Pinterest’s enduring relevance and its ability to meet the evolving needs of a younger, highly engaged audience.