“As audiences migrate from linear to streaming, brands can better engage with more customers through shoppable ad formats in live sports and fan-favorite content,” Bhatia told ADWEEK. “We are proud to partner with Duracell to help them seamlessly connect with customers.”

For Sanay, the tech and creative allow the company to stand out, helping Duracell close sales with a full-funnel strategy.

“It’s important to leverage creative storytelling to visualize that we are different and better versus the rest of the category,” Sanay said. “That’s our No. 1 strategy when it comes to Amazon Ads and all the different marketing executions that we are doing.”