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Expectations for working moms to balance careers and home life are notoriously high, and the societal pressure of striking the perfect balance can lead to life-long feelings of guilt. Sometimes, the best thing you can do for a mom is to let her know that her contributions are appreciated—especially during Mother’s Day.
https://www.adweek.com/creativity/an-audition-gets-deeply-personal-in-telefloras-emotional-mothers-day-ad/