When Apple TV+ first debuted in November 2019, executives hoped its big, star-studded drama The Morning Show would shower the streamer with accolades during the 2020 Emmy ceremony. That didn’t happen (only Billy Crudup won for outstanding supporting actor in a drama series)—but a year later, Apple TV+ finally had its big Emmys moment.
https://www.adweek.com/convergent-tv/apple-tv-netflix-hbo-max-make-emmy-history-as-streamers-dominate/