Lovingly, meticulously crafted through a combination of detailed miniatures and digital animation, Apple’s “Share Your Gifts” is the tech brand’s most ambitious holiday ad to date–and one that only gets more impressive with each subsequent viewing. The nearly 3-minute spot has the atmosphere of a fairy tale but is firmly rooted in modern culture, showing… https://www.adweek.com/brand-marketing/apples-gorgeously-detailed-holiday-ad-has-a-moral-that-all-creatives-should-take-to-heart/