Christian Brown, CMO and co-founder of influencer marketing platform Glewee, believes TikTok could be sold to a U.S. company between the ban taking effect on Sunday and Trump’s inauguration on Monday. “I think we’re going to see a lot more players come to the table,” he said.

But not everyone is convinced. Creator Paula Carozzo, for instance, believes that ultimately, the final decision rests in the hands of the Supreme Court. “At this point, I’m praying, but I’m not sure what much Trump is going to be able to do,” she said.

While the loss of TikTok has shocked the creator economy, some remain hopeful that there will always be a place to connect with their audiences.

“We’ve seen platforms come and go in the past, and will just have to see what will come next,” said creator Anite Gashumov.