He also said that current social media algorithms are an “opiate of exactly what we want always,” and that, moving forward, people will gravitate toward unpredictable and unscripted forms of entertainment like sports, presenting a massive opportunity for athletes.

“We need things in our life that are not scripted, that are not controlled, that are fundamentally human,” he said. “So what is the one pillar of entertainment that has real stakes, real humanity, real wins and real losses? It’s sport.”