AT&T’s Lily Shoots for a Temporary Celebrity Replacement in March Madness Campaign

  Creative, Rassegna Stampa, Social
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March Madness is in the air, and with the NCAA‘s annual tournament kicking off March 13, many fans are planning to be among those cheering in the crowd. However, those hoping to attend the games will have to accomplish one final task beforehand: they’ll need to get their work shifts covered.

https://www.adweek.com/creativity/atts-lily-shoots-for-a-temporary-celebrity-replacement-in-march-madness-campaign/