Axe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test

  Creative, Rassegna Stampa, Social
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“AXE was first introduced in France in 1983 as the first-ever eau de toilette and deodorant hybrid for men. What’s new today is the fact that Gen Z has redefined what premium is. To them, it’s more about a feeling of confidence than a price tag, so we have crafted an affordable range that smells as good as fine fragrance to give them this confidence, ” Gregory said.

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