Over the past two years, the agency has launched or relaunched eight brands and is now seeing three times as many new business opportunities as in the past. It was also named a Creative Agency of the Year for two years running at ANA Business Marketing NYC’s Global ACE Awards, a longstanding hallmark of creative excellence in b-to-b.
Hirsch was the inaugural jury president of the Creative B2B Lions in 2022 and has seen, over the last five years, the rapid changes in the industry, from the adoption of new platforms and channels to ChatGPT and AI, and clients wondering if they should be on Snapchat or TikTok.
“The pace of change has been pretty incredible, and as a creative I love it all,” Hirsch told Adweek, adding that it was an honor to be the first jury president at Cannes in his category. “The most important thing about that was the fact that, if you can get everyone who’s coming into the space to think about things more strategically, more creatively, it can become more interesting, more mature, a lot quicker, which is the stuff we’re trying to do at Doremus.”
Because b-to-b is now a hot commodity in the creative marketing world, the competition is heating up and Doremus+Co is prepared to tackle it, with decades of experience and a constant search for what’s new in the sector.
“B-to-b has always been pigeonholed into a performance corner,” said Lent. “Today, more than ever, I believe there’s such competition that you need to have a platform and an idea that people believe in and that buy into not just your customers, but your employees.”
Hirsch added that over the past few years, the agency has doubled down on creative, which he marked as a driver of b-to-b growth.
“This continues to fuel success for us and our clients. Now, with Sarah’s deep experience across data, media and technology, we’ve added another layer to our offering that extends our approach further across all communication touchpoints, creating better brand experiences and delivering strong bottom-line growth,” said Hirsch.
He noted work for trucking transportation company RXO and Lego Education as two examples of successful creative b-to-b the agency has done, both of which were honored at the recent Global Ace Awards and earned Doremus+Co a silver in the Creative Agency of the Year category.