Lent will concentrate her initial efforts at Doremus+Co on unlocking b-to-b growth across the Omnicom network, including within the Omnicom Advertising Collective and Omnicom’s DAS Group of Companies, a global group of marketing services companies.

“Anyone who can help us keep realizing our potential and unlocking things, it’s a good thing, so I’m excited to have Sarah’s energy and enthusiasm and adding that to the mix,” said Hirsch.