Advertisers can offset this decline and grow their business by adding YouTube to their overall video plan. Across the 20 Total Ad Ratings (TAR) studies we’ve commissioned with Nielsen, YouTube has consistently driven incremental reach at a more balanced frequency compared to TV.2
Get started in Reach Planner
By adding Nielsen TV data to Reach Planner, advertisers can optimize their mix of TV and online video to maximize reach, balance frequency, and reduce waste. Advertisers can also change the mix of YouTube formats to see the effect on the overall campaign.
TV Data in Reach Planner is available to all eligible users of Reach Planner in the US. This feature will be available in more countries in 2020.
To get started, reach out to your Google team to get TV Data in Reach Planner enabled for your planning team.